Hello! I'm Cassidy.

It’s nice to meet you.

I enjoy marketing because it allows me to help people realize they aren’t alone. Whatever need, problem, or situation they are experiencing, marketing helps them find the answer. My innate drive, unique voice, and unwavering thoughtfulness fuel my mission to create meaningful connections and lasting impressions.

I've always loved art and found joy in creation, from printmaking and painting to doodling and even shearing words into sheep's wool. I spend a lot of time online, which means I’ll get your niche references and help you find that top someone didn’t tag in their OOTD. I believe that true impact goes beyond metrics; it’s about fostering relationships and building communities.

Let's connect and explore how we can bring your vision to life and make a real difference together.

Skills

Adobe Photoshop

Canva

Google Suite

Hootsuite

Microsoft Office

Mindbody App

Social Media

Sprout Social

Squarespace

Trello

Wellness Living App

WordPress

Representation

Creative Circle

Artisan Talent

Beacon Hill Staffing

Wunderland Group

Certifications

Digital Marketing Institute’s Certified Digital Marketing Professional (CDMP): 2024

American Marketing Association’s Professional Certified Marketer (PCM®) Digital Marketing: 2024

National Council for Mental Wellbeing’s Mental Health First Aid: 2023

LinkedIn Learning’s Content Strategy for Marketers: 2022

LinkedIn Learning’s Marketing Tools - Social Media: 2022

Brazos Valley Dispute Resolution Center’s Corporate Mediation: 2018

Fun Facts

Named after: Butch Cassidy

Graduate of: Texas A&M

Hometown: Houston, TX

Myers-Briggs: INFJ

Hogwarts House: Hufflepuff

StrengthsFinder: Restorative, Achiever, Individualization, Intellection, and Relator

Fan of: Traveling, chocolate martinis, Greek mythology, and Harry Styles

Hobbies: printmaking, fashion, museums/galleries, maintaining my Duolingo streak, and my cats (Vincent and Van Gogh)

What Her Colleagues Say:

  • I could go on about her skills related to social media management, graphic design, implementation of brand standards, and content strategy. She excels at all of those things. But what really makes her stand out in a group of communications professionals is her willingness to navigate lots of ambiguity, grow through change, pivot when things are hard, and make you laugh when the going gets tough.

    Jessica Rubie, Executive Director for Flourish at Texas A&M

  • Cassidy is diligent, efficient and impactful. Her willingness to learn new things, often rolling up her sleeves to dive in even when there was no training to be provided to her, speaks volumes to her character. She cares deeply, about the brand, the initiatives, the team, the customers; her empathy is a strength from the social world and copy writing lense. She takes constructive criticism in stride and flourishes quickly with it.

    Abby Townsend, Communications Manager for Texas A&M’s Division of Marketing and Communications

  • Cassidy demonstrates poise, politeness, and respect toward others, and she places great importance on the viewpoints and contributions of those around her. She takes ownership of all her undertakings, applying diligence to tough decision-making processes and in seeing projects through completion.

    Kourtney Bassett, Program Manager for Living Well at Texas A&M

  • Cassidy was instrumental in assisting with [my first professional experience] transition to make me feel confident, welcomed, and competent in my job duties. She has ... a fantastic ability to understand her consumer base, all of which she is able to speak to, sell, and explain. She consistently initiated efforts to advance my skills through professional development.

    Jackson Ames, Student Assistant for Flourish at Texas A&M